ATLANTA, GA — September 10, 2010 — This fall, music fans will get the chance to see exclusive online performances from today’s hottest artists though the Sprite “Fresh Sound Studio.” Through a special mobile code offered online and under the cap of 20-oz Sprite bottles, fans will unlock online access to watch intimate in-studio live performances, streamed in real-time only on BUZZMEDIA site Buzznet. The “Fresh Sound Studio” kicks off later today (7:00 pm EST/4:00 pm PST) at www.freshsoundstudio.com, featuring 16-year-old breakout recording artist Jasmine V. Sony-Epic’s newest recording artist, who was recently featured in Justin Bieber’s “Baby” video, is also getting set to release her first single this fall.
“This is an amazing opportunity and I feel very lucky to be involved in such an awesome music event,” said Jasmine V. “It’s a great feeling to know that my fans from all around the U.S. will be able to come together and share this special performance, and I’ll definitely be tuning in to watch Good Charlotte and N.E.R.D.”
Unlocking these exclusive performances is as easy as purchasing a 20-oz Sprite and texting in the unique code found under the cap. During the performances, these special codes will allow fans to request songs, discuss the performances with other fans in real time, and may even give them the chance to interact with the artists directly.
Triple-platinum act Good Charlotte will take the stage in a live online performance for Sprite fans on October 4. “We’ve had an awesome friendship with Buzznet for years and didn’t think twice when they approached us to be part of this music series with Sprite,” said Joel Madden, Good Charlotte. “We have the best fans in the world, so we’re really stoked to be able to give them a front row seat to a special performance that they can watch from the comfort of their own homes.”
Award-winning trio N.E.R.D. closes the “Fresh Sound Studio” series on November 1. “We have great respect for those creating new and meaningful ways to bring people together to experience and celebrate music,” commented Pharrell of N.E.R.D. “So as soon as we heard about this we knew we wanted to be a part of it. Since not everyone can make it out to see our live shows, we feel really good that this time we’re bringing the show to our fans.”
In addition to giving music lovers these exclusive, live performances on Buzznet, fans can also text “JasmineV” and “GoodC” to “SPRITE” (777483) to download exclusive photos, videos, and more, with no purchase required (stdmsg rates may apply). These keywords will be featured on Sprite “Fresh Sound Studio” banner ads, which will run across sites including Buzznet, Concrete Loop, PureVolume, Idolator, The Hype Machine, Stereogum, and several others. For more information, please visit http://freshsoundstudio.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater®, Powerade®, Minute Maid®, Simply® and Georgia®. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
About BUZZMEDIA
BUZZMEDIA is the web’s fastest growing entertainment publisher reaching more than 50M monthly pop culture, music and celebrity enthusiasts worldwide. Its influential and authentic social media properties afford brand advertisers unique access to impassioned and engaged audiences through a blend of professional editorial, expert opinion, user contributions, and customized marketing solutions. BUZZMEDIA’s more than 40 category-leading brands include Buzznet, Celebuzz, Stereogum, TheSuperficial, Absolute Punk, JustJared, WWTDD, GoFugYourself, SocialiteLife, Idolator and the official sites for celebrities like Britney Spears, Kim Kardashian, Nicole Richie, and others. For more information, visit buzzmedia-inc.com.