HOLLYWOOD, CA — July 21, 2010 — BUZZMEDIA, the Web’s fastest growing entertainment publisher, today announced an exclusive, multi-year integrated marketing and advertising partnership with Oh No They Didn’t! (ONTD!), the #1 community-driven celebrity site.
ONTD! users submit hundreds of stories a day, which are filtered and curated by the ONTD! editorial staff to produce what has been called “gossip on steroids.” Minute-to-minute updates are discussed and shared by millions of ONTD! fans. ONTD!’s 2.6 million mostly-female monthly users participate in the hottest topics of the day, creating and sharing stories across ONTD! and other social networks, resulting in an unrivaled level of user engagement. With more than 8 page views per visit, ONTD! has regularly won the Best Gossip Blog Award at Weblog Awards, beating out sites like TMZ and Perez Hilton and been profiled in O, the Oprah Magazine and Life & Style.
The partnership with BUZZMEDIA will enable ONTD! to further develop its reach and the socially programmed experience on ONTD!. The site will undergo a redesign later this month, which will include more sharing tools and a better overall user interface and experience for members and viewers. ONTD!’s editorial team will closely collaborate with BUZZMEDIA editors to create and cross-promote content to BUZZMEDIA’s user base of 55 million highly social, pop culture fanatics worldwide. In addition, BUZZMEDIA will work with ONTD! to create integrated marketing programs and customized campaigns grounded in user participation and self-expression.
BUZZMEDIA publishes some of the top pop culture brands on the web, including Celebuzz, Just Jared, TheSuperficial, What Would Tyler Durden Do, Socialite Life and GoFugYourself. The addition of Oh No They Didn’t! to BUZZMEDIA’s entertainment portfolio further strengthens the company’s position as the web’s leading entertainment publisher. “Oh No They Didn’t! is one of the web’s earliest and most ‘social’ content communities online, and we’re thrilled to be part of this ground-breaking partnership,” said Alan Citron, President of BUZZMEDIA.
“Oh No They Didn’t! is the largest entertainment community on the web and the most popular on LiveJournal, so it’s naturally a top priority for us,” said Anjelika Petrochenko, GM of LiveJournal US, the parent company of ONTD!. “BUZZMEDIA has a solid track record for growing brands, and we’re very excited to become a part of the BUZZMEDIA family, roll out new features, and continue to improve the overall experience for our members.”
Doug Rohrer, BUZZMEDIA’s CRO said: “At BUZZMEDIA we talk a lot about the influence that authentic voices have among their audience; ONTD! is a very unique publisher in that the audience is the authentic voice and its members are the ones dictating what’s important in the world of pop culture every day. Its size, taste-maker audience of millions, and the extensive time spent are validation of the influence we look forward to sharing with our marketing partners.”
About BUZZMEDIA
BUZZMEDIA is the web’s fastest growing entertainment publisher reaching more than 50M monthly pop culture, music and celebrity enthusiasts worldwide. Its influential and authentic social media properties afford brand advertisers unique access to impassioned and engaged audiences through a blend of professional editorial, expert opinion, user contributions, and customized marketing solutions. BUZZMEDIA’s more than 40 category-leading brands include Buzznet, Celebuzz, Stereogum, TheSuperficial, Absolute Punk, JustJared, WWTDD, GoFugYourself, SocialiteLife, Idolator and the official sites for celebrities like Britney Spears, Kim Kardashian, Nicole Richie, and others. For more information, visit buzzmedia-inc.com.
About LiveJournal
LiveJournal is one of the world’s most respected community publishing platforms. Since its launch in 1999, LiveJournal has become the online home to a wide array of creative individuals looking to share common interests, meet new friends and express themselves. LiveJournal encourages community and personal expression by offering users both a user-friendly interface and the ability to deeply customize their journal. The site allows users to set up their own virtual diary and communicate with their friends by posting and receiving comments on each other’s
entries. In many countries the site’s most popular functionality is the community aspect which allows users to engage each other on issues of common interest.
LiveJournal has registered more than 20 million accounts since its founding, and currently has a worldwide monthly audience of 28 million (Omniture, TNS Gallup). LiveJournal Inc. is headquartered in San Francisco, CA. For more information, please visit LiveJournal.