ABOUT:

OKMagazine.com is an up-to-the-minute news source delivering the inside scoop on celebrities.

DATA AND FUN FACTS:

• Over 35% of the the site’s visitors come directly to OKMagazine.com with no prior referrer, choosing this brand as the destination for daily celebrity news.
• OKMagazine.com was re-launched in June 2009 in order to deliver a fresh look and highlight exclusive features like Style & Beauty.
• Over 50% of visits come from return users who consume over 4 pages per visit.

WHAT THE MEDIA SAYS:

Appealing to consumer demand for fresh content, the new platform allows OK! editors to post at greater speed, as well as to more prominently show off exclusives.

- MediaPost

TOP BRANDS YOU MAY HAVE SEEN ON OKMAGAZINE.COM:

Source: Nielsen @plan Rel 1 2010