ABOUT:

Idolator.com is the leading independent site for pop music fans. Energetic, funny and utterly devoted to pop hits, the site provides fans with the best new songs, music videos, photos and related media of the day, as well as a savvy take on daily pop news.

DATA AND FUN FACTS:

• Covering several popular music genres, Idolator has a loyal readership of young professionals and college students.

• Persons 15-20 years: 230 Index
• Females 15-20 years: 306 Index
• Persons 18-24 years: 225 Index

• Idolator features over 20 headlines per day and over 5 thousand Tweets to date.

• New Lists channel features best-of lists for artists, songs, and videos. Lists are sharable via Facebook, Twitter, and email share buttons.

WHAT THE MEDIA SAYS:

I like idolator.com a lot. Every once in a while they shred me on there, but it’s usually pretty funny.

– Pete Wentz (Fall Out Boy)

TOP BRANDS YOU MAY HAVE SEEN ON IDOLATOR.COM:

Source: Nielsen @plan Rel 1 2010