ABOUT:

Idolator.com is the leading independent site for pop music fans. Energetic, irreverent and utterly devoted to pop hits, the site provides fans with the best new songs, music videos, photos and related media of the day, as well as a savvy take on daily pop news.

DATA AND FUN FACTS:

• Idolator attracts a fast-growing audience of young, active pop music listeners.
  • Ages 18-34: 222 index
  • Purchase music online: 253 Index
  • Listen to streaming music online: 246 Index
  • Provide frequent advice on music: 185 Index
  • Purchase event tickets online last 6 months: 344 Index

• Idolator is often well ahead of mainstream media in spotting new pop tracks and videos. Direct links to its posts have been tweeted by such artists as Kanye West, Justin Bieber, Kylie Minogue, Janelle Monae and Kelis.

WHAT THE MEDIA SAYS:

I like idolator.com a lot. Every once in a while they shred me on there, but it’s usually pretty funny.

– Pete Wentz (Fall Out Boy)

TOP BRANDS YOU MAY HAVE SEEN ON IDOLATOR.COM:

Source: Nielsen @plan Rel 1 2010