ABOUT:

TheSuperficial.com has been delivering wry social commentary and wit about the world of celebrity since 2004.

DATA AND FUN FACTS:

• TheSuperficial was one the first celebrity blogs to hit the web.

• An intelligent and socially active audience, users are:
  • Likely to graduate college (12 months): 202 Index
  • 4+ social networking profiles: 188 Index
  • Publish own blog: 154 Index
  • Purchase event tickets online: 252 Index

TOP BRANDS YOU MAY HAVE SEEN ON THE SUPERFICIAL:

Source: Nielsen @plan Rel 1 2010