ABOUT:

Stereogum.com is the leading online community for independent and alternative music news, trends, bands and gossip. Its audience includes passionate music fans, industry folks and household names like Kanye West, Ben Gibbard, and Mark Ronson.

DATA AND FUN FACTS:

• Attracts a smart and affluent audience:

• Provide advice on music: 193 Index
• Purchase live concert tickets online: 197 Index
• Purchase digital music online: 350 Index
• Publish own blog: 185 Index

• Won the 2008 Plug Awards for best music blog, Blender’s Most Influential People in Online Music, and Entertainment Weekly’s Best Music Websites.

• Stereogum regularly features unknown artists who go on to become mainstream sensations such as Vampire Weekend, Arcade Fire, and Fleet Foxes.

WHAT THE MEDIA SAYS:

Think MTV News meets The Daily Show.

– Forbes.com

Hipsters stop for recording industry news… find hot up n’ comers here first.

- Vanity Fair

TOP BRANDS YOU MAY HAVE SEEN ON STEREOGUM.COM:

Source: comScore March 2010; Google Analytics March 2010; Nielsen @plan Rel 1 2010