HOLLYWOOD, CA, February 4, 2010 – BUZZMEDIA, the largest publisher of pop culture sites on the Internet, today announced that two new senior-level sales executives have been hired: Christopher Sanders joins the company as Vice President of Ad Sales in the San Francisco office and Judah Wiedre joins as Senior Director of Sales based in Los Angeles.
Chris Sanders joins BUZZMEDIA from About.com, where he served as Vice President, Western U.S., leading a team driving sales and client solutions across the region. With nearly two decades of digital and technology sales and marketing experience at companies including AOL, Philips and SONY, Chris will lead the Bay Area and Pacific Northwest sales teams and serve as a senior sales management leader, reporting to Doug Rohrer, BUZZMEDIA’s Chief Revenue Officer.
Judah Wiedre was previously Senior Director of Sales, West at Heavy.com, where he was responsible for designing and executing integrated marketing programs combining online, offline and mobile components for global brands such as Toyota, Microsoft, P&G, and L’Oreal. His numerous years of digital experience creating and working on integrated sales campaigns include positions at Veoh Networks and Flavorpill. In this newly created role, Wiedre will report to Chris Sanders and will be based in Los Angeles.
“Chris and Judah both possess extensive experience in developing and executing large-scale, deeply integrated and creative campaigns which BUZZMEDIA is increasingly becoming known for,” said Rohrer. “This experience, combined with their successes that span a wide-range of advertising categories and with some of the world’s leading brands, will prove mutually valuable as we continue to grow our business and meet the growing demand from advertisers.”
“BUZZMEDIA is an exciting place to be, as they are one of very few publishers who create highly programmed campaigns for advertisers across a breadth of leading entertainment properties. There’s just a great deal of opportunity for creativity and customization which is not only enticing to clients but also an important asset to a sales organization,” said Chris Sanders.
“I’m very pleased to join the BUZZMEDIA team in Hollywood,” said Judah Wiedre. “It’s feels good to be a part of a company that is at the heart of pop culture and whose content reaches millions of passionate fans.”
About BUZZMEDIA:
BUZZMEDIA is a leading social media publisher operating over thirty of the top pop-culture sites on the Web. The company powers communities in entertainment and music that bring together professional editorial, expert opinion, user-generated content and highly customized sponsorships to create the most timely, deep and engaging entertainment experience on the web. The company’s portfolio includes some of the biggest online music and celebrity brands such as Buzznet, Celebuzz, OKmagazine.com, Absolute Punk, GoFugYourself, JustJared, Stereogum, TheSuperficial, WWTDD, Socialite Life, Idolator and the official sites for celebrities like Britney Spears, Kim Kardashian, Nicole Richie and others. For more information, please visit buzz-media.com.