HOLLYWOOD, CA/NEW YORK, NY, November 13, 2008 — Just Jared, one of the most popular celebrity bloggers online, has launched a spin-off site for the younger set called Just Jared Jr. (www.justjaredjr.com ). The site is a partnership between Just Jared and Buzznet Inc., the media company focused on building the Internet’s largest and most dynamic pop culture community.
Just Jared Jr. will provide tweens and teens with a safe and reliable source for the most up-to-date and highest quality pop culture and celebrity content. The site is the newest addition to Celebuzz.com, Buzznet Inc.’s entertainment community and the first social media website dedicated to all things celebrity.
Just Jared has long been known for being the ‘nice guy’ in the world of celebrity blogging. Just Jared Jr. will follow the same successful format that has made JustJared.com one of the most trusted and fastest growing entertainment sites. Just Jared Jr. will be the definitive site in Celebuzz for teen celebrity fans, with up-to-the-minute coverage of the most popular and relevant talent from film, television and music, as well as those that are on the verge of breaking into the mainstream. Regular features will include timely news coverage, photo galleries, music video premieres, fashion and trend-spotting coverage, contests and more.
“Teen idols permeate pop culture more than ever,” said Jared Eng, founder of JustJared.com. “And I saw an increasing need for a site that teen fans could come to celebrate their favorite stars. Just Jared Jr. will serve the enormous celebrity-obsessed teenage audience with breaking news, exclusives and photos of the celebrities they care about most.”
With a loyal readership and unmatched brand, JustJared.com consistently ranks #2 among all celebrity blogs, driving 1.8 million unique monthly visitors in the U.S. according to comScore Media Metrix. Since first becoming part of Buzznet in 2007, the site’s traffic has increased by more than 500 %.
“The demand for celebrity news is ever—increasing and that includes today’s youth. Young readers are no longer looking to magazines for celebrity content, but are searching online for every bit of information on their favorite stars,” said Tyler Goldman CEO, Buzznet. Inc. “Jared has established one of the most powerful voices on the topic and we’re thrilled to collaborate with him as he extends his audience with Just Jared Jr. The site will definitely resonate with young audiences while also providing Celebuzz advertisers tremendous opportunities to reach this highly desirable demographic.”
Having launched in June 2008, the Celebuzz community is increasing at a rapid pace, already driving 4.8 million unique monthly visitors in the U.S. according to comScore Media Metrix, and making it the fourth largest destination for celebrity news and culture. Overall, Buzznet Inc. is one of the fastest growing online media companies with a reach of nearly 10 million unique monthly visitors in the U.S. according to comScore Media Metrix (and 36.9 million monthly absolute uniques globally according to Google Analytics).
Celebuzz is a leading pop culture news and community destination dedicated to presenting the most comprehensive and colorful coverage on celebrity. By bringing together a top editorial team, leading voices in the blogosphere, expansive photo and video content, user participation, and celebrities themselves, Celebuzz delivers the greatest depth of programming. The Celebuzz family of sites includes leading brands like Just Jared, The Superficial, Socialite Life, What Would Tyler Durden Do and Go Fug Yourself.
About Buzznet, Inc.
Buzznet, Inc. is the web’s largest pop culture community. By utilizing its proprietary social media platform, the Buzznet team brings together professional news content, respected voices in the industry, and user-generated input to create the most up-to-the-minute, deep and dynamic content on the web, allowing passionate members the ability to consume, create, and connect. A leading social media company focused on building the most active and engaged online community around pop culture topics, Buzznet Inc. manages a growing family of complementary Internet properties. Its web sites include Celebuzz, The Superficial, Buzznet Stereogum and Absolute Punk, among others. For more information, please visit: Buzznet.