HOLLYWOOD, CA, July 30 , 2008 — Celebuzz.com, the newest destination and first social media website dedicated to all things celebrity, today announced a partnership with prominent celebrity and style expert Kim Kardashian, making her official blog KimKardashian.com part of the Celebuzz family. Celebuzz brings passionate fans the most robust, diverse and all-encompassing celebrity experience online by combining the voices and media of a first class editorial team, with that of the web’s leading celebrity bloggers, photo agencies, pop culture experts, users, and as of today – celebrities themselves.
Kardashian’s site, which is personally updated daily by the socialite-turned-popular-TV star, has quickly become one of the fastest growing and most visited celebrity blogs on the Web. According to June’s comScore report, Kardashian’s official blog is currently one of the highest rated celebrity blogs, attracting more than 222,000 unique users a month, putting her site ahead of other several other prominent and long-standing celebrities’ blogs.
Appealing to a predominantly female demo, Kardashian’s blog has also struck a chord with the advertising community. Now through a new content partnership with Celebuzz.com, Kardashian is expanding her audience, drawing the attention of an additional 13MM monthly visitors eager to hear from the starlet.
Kim Kardashian commented, “My fans are very important to me and I love interacting with them. Their questions and comments can be quite interesting. I’ve been able to break news on my blog, including recently announcing my new perfume and I’ve been able to talk about things that are important to me. It also gives me an opportunity to clear up any false information that is floating around about myself or my family — I always speak the truth there. The whole experience has been incredibly rewarding and at the end of the day, it’s nice to see people appreciating it.”
Kardashian gives her fans a very real and intimate look into her life through her blog. Her daily entries include exclusive photos she shoots herself, makeup and dating tips, personal insight into her career, family, love life, living in the spotlight, and answers to fan questions. Kim’s style tips have garnered thousands of comments and questions, and have been so popular that beginning today she will be contributing a monthly style column to Celebuzz called “Trend Spotting with Kim Kardashian” that will link to even more details on her blog.
“Kim’s dedication to her fans is remarkable,” said Karina Kogan, General Manager of Celebrity, Celebuzz.com. “The growth and success of her blog is proof that she, better than anyone, knows what her fans want. As a result, she has really become a strong media brand herself. We are thrilled to welcome her to the Celebuzz family and look forward to watching her online following grow.”
Sampling of Celebrity Blogs
Source: comScore
Jun-08
COMSCORE
Unique Visitors (000)
Total Page Views (MM)
*kimkardashian.com*
222
2
*tomcruise.com*
133
0
*madonna.com*
100
1
*kanyeuniversity.com*
91
1
*rosie.com*
68
2
*johnmayer.com*
64
0
*britneyspears.com*
54
0
*zachbraff.com*
N/A
…
May-08
COMSCORE
Unique Visitors (000)
Total Page Views (MM)
*kimkardashian.com*
157
2
*britneyspears.com*
154
0
*madonna.com*
148
1
*rosie.com*
131
2
*tomcruise.com*
130
0
*kanyeuniversity.com*
103
1
*johnmayer.com*
75
0
*zachbraff.com*
13
…
About Kim Kardashian
Kim Kardashian became an unexpected star after the first airing of her hit E! reality series “Keeping up with the Kardashians,” which is about to begin production on season three. Recently, Kardashian also completed production on her first feature film, DISASTER MOVIE for Lionsgate in which she stars alongside Carmen Electra, Matt Lanter and Vanessa Minnillo.
The comedy is set to open August 29th. Kardashian will also be seen on The N’s series “Beyond the Break,” and has continual hosting stints on E! and EXTRA. She has also appeared on “The Simple Life,” guest starred in the Fall Out Boy video “Thnks Fr Th Mmrs” and is the current spokesperson for Bongo Jeans.
Employing her entrepreneurial business skills, Kardashian started on her own as a fashion stylist and became an immediate sought after wardrobe stylist for infomercials, television shows, music videos and photo shoots. But it was her arrangement and construction of high fashion closets that led Kardashian into a unique line of work overhauling and designing closets for celebrities. In 2006, together with her sisters Kourtney and Khloe, Kardashian opened the designer clothing store DASH in Calabasas, California; a must-shop-at store for those with discriminating, yet fashionable taste. Kardashian will launch her own perfume in May 2009 through New Wave Fragrances, which will be available in the US, Germany, Australia, England and Japan.
About Buzznet, Inc.
Buzznet, Inc. is the web’s largest pop culture community. By utilizing its proprietary social media platform, the Buzznet team brings together professional news content, respected voices in the industry, and user-generated input to create the most up-to-the-minute, deep and dynamic content on the web, allowing passionate members the ability to consume, create, and connect. A leading social media company focused on building the most active and engaged online community around pop culture topics, Buzznet Inc. manages a growing family of complementary Internet properties. Its web sites include Celebuzz, The Superficial, Buzznet Stereogum and Absolute Punk, among others.